Campaigns, rebrands and the weekly output behind them. Numbers are what the content returned, not what it cost.
01 Case studies
Three engagements, what the problem was, and what changed.
The server had strong retention and almost no reach. We rebuilt the content direction around player-conflict storylines, moved to a daily publishing rhythm across three platforms, and rewrote the join call-to-action on every cut.
Good gameplay behind a five-year-old logo and a store page nobody believed. Full reconstruction — identity, trailer, store layout and Discord architecture — landed with a relaunch content package rather than a quiet switchover.
Most season launches spike then collapse. We staged the content over three weeks — teaser, reveal, then player-made moments — so the join curve kept climbing after the initial announcement instead of falling off it.
03 Cadence
On a Growth retainer, this is the rhythm a partner server runs on.
First batch of six edits delivered and scheduled. Calendar for the month goes live so you can see every slot ahead of time.
Early retention data comes back. Hooks that underperform get rewritten before the next batch rather than after the month ends.
Whichever format is pulling gets more volume, plus a long-form or trailer cut if the topic can carry one.
Monthly report: what shipped, what landed, what we're changing. Next month's direction is agreed before it starts.
Send us the server and what you're trying to hit this season. We'll come back with the content direction we'd run and what it costs.