Accepting two new servers this quarter
We produce the short-form content, run the channels and rebuild the brands behind some of Minecraft's fastest-moving servers. You ship updates. We make sure the right players see them.
01 Services
Engage one of them or hand over the entire media side. Most partners start with shorts and expand within a month.
Hook-first vertical edits built from your gameplay, events and updates — engineered for watch time, not for vibes. Captions, sound design, motion and a closing CTA on every cut.
We run the channels. Content calendar, publishing schedule, trend monitoring, comment and DM handling, Discord announcements — the daily operation that decides whether players actually arrive.
When the server is good but nothing outside it lands, we rebuild the exterior. Name, identity, trailer, store, Discord architecture and socials — one coherent brand wherever a player finds you.
One call, no retainer. We audit your funnel end to end — content, thumbnails, store, join flow, retention — and you leave with a written action plan you are free to execute yourself.
02 Why YMM
General-purpose agencies treat Minecraft like any other vertical. It isn't one.
Every editor on the team plays the game. They know what a lifesteal clip needs, why your trailer loses people at second three, and which formats convert a scroll into a join.
Edits are built backwards from the retention graph. Hook in the first 1.2 seconds, no dead frames, and a reason to stay through the final beat — measured, then adjusted monthly.
Views are not the product — players are. We look at the store page, Discord and join flow alongside the content, because a great short pointing at a broken funnel still loses.
03 Selected work
A sample of what ships weekly across partner servers.
04 Process
No agency theatre. Four stages from first message to content in market.
You send the server, socials and what isn't working. We review the funnel and come back with what we would change — before any money moves.
Scope, volume and cadence get locked. You receive a content direction, publishing schedule and a defined monthly deliverable list. One invoice, no surprises.
You supply footage or we capture it. Edits return within 48 hours in batches, with revisions built into the cycle rather than bolted onto the end.
We read the numbers monthly, cut what underperforms, double down on what lands, and push the formats genuinely pulling players onto the server.
“Placeholder quote — swap this for something a real partner said about the work. Specific results land harder than adjectives.”Server ownerServer name · role
Tell us what you're running and what isn't landing. You'll get a straight answer on what we'd do and what it costs — within 24 hours.